The Challenge

The art of getting your message across

Communication is, without question, the most valuable skill anyone can possess. The art of getting your message across effectively is a vital part of being a successful manager or a sales person. Unlike other types of communication, business communication is goal oriented since the purpose of business is to make money. It is the link between ideas and action, the process that generates profit. As a manager laden with the responsibilities of planning, organizing, staffing, directing and controlling, you cannot perform well without effective people and communication skills. Whether you want to make presentations with confidence or to negotiate with ease as a marketer, effective communication is the emotional glue that binds you together in personal and professional relationships with other humans.

Our Solution

Developing a capability for effective communication

During these development modules, participants enhance their ability to connect with other people in an organization, an industry, or a society. Our goal is to build true capability within your people and organization. This is not achieved by skill development alone. Adoption is the driver of results. That’s why we work with you to focus on the processes involved in business communication and concentrates, in particular, on ways in which you can become more effective by becoming more knowledgeable and skilled as a communicator. From understanding body language to writing reports and proposals, from negotiating a business deal to marketing products, you will learn to consolidate and build on your new skills of critical thinking, writing, listening, speaking, and presenting.

Value to your organization

• Improving the communication process, from planning a strategy to the analysis of your audience
• Providing guidelines for preparing and delivering an effective speech
• Encouraging ideas for expressing yourself on paper
• Improving ways for dealing with the specific challenges of team communication, including how to run a meeting, give feedback, and resolve conflict.
• Adding ideas for communicating with clients and customers and thinking about your brand and identity.

The ability to communicate is what connects people to others in an organization, an industry, or a society. To be skilled at it is to be at the heart of what makes enterprise, private or public function successfully. From interpreting body language to writing reports and proposals, from negotiating a business deal to marketing products, you will learn to consolidate and build on your new skills of critical thinking, writing, listening, speaking, and presenting.

Topics Covered

Understanding the principles Understand certain basic principles that apply across time and cultures in the communication process.		Unblocking your communications Why do attempts at communication often fail? Learn to recognize the barriers likely to block your communications.
Effective Listening Develop your listening and responding skills to maximize communicating with others and your team.		Giving feedback and managing conflict Understand the role of feedback in both personal and professional settings and 10 ways to effectively manage conflict.
Communicating externally Examine ways of communicating across companies, countries, and cultures while remaining focused on your company’s core goals and identity.		Communicating in a crisis How do you respond to a major, unpredictable event? Gain an insight into dealing with a crisis including what to do and how to do it.
Building brands Understand the thinking steps to defining, building, and maintaining a successful brand		Becoming a better you (leader) Improve your managerial efficiency using the delegating process to achieve results and manage your own career.

Expected Outcomes

• Differentiate between styles of communication
• Identify communication processes, from planning a strategy to audience analysis
• Demonstrate an understanding of the guidelines for preparing and delivering an effective speech
• Demonstrate a knowledge of effective self-expression in both verbal and written forms
• Recognize tips for dealing with challenges of team communication
• Learn to listen more effectively, develop confidence, and perfect personal communication style

Core Learning and Development Competencies

This course has been designed to support the development of the following core competency areas identified to facilitate individual and organizational success:

• Approachability
• Peer relationships
• Understanding others
• Confidence

Who Should Attend

• Business Owners
• Supervisors
• Team Leaders
• Managers
• Anyone interested in building effective and assertive communication skills

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