Negotiating and Selling Skills

Successful sales people do more than just describe their company’s products and services. They develop a comprehensive understanding of customers’ needs with emphasis on establishing long-term relationships and mutual trust. Whether you are a salesperson working at the customer interface or a sales team manager, achieving the best possible results will be determined not only by your knowledge of your own product, but also by your understanding of your customers and the communication skills you can bring to bear to negotiate and close a sale.

This course has been designed to cover every aspect of the sales process, providing advice on taking the right mental approach, organizing yourself, understanding and working with your customers’ needs, and building essential skills. By improving on your negotiating and selling skills, you will be able to develop self-confidence, improve your power of persuasion, and build mutually rewarding, win-win relationships with your customers. This course exposes you to practical tips and real-life situations that will enable you to develop first-class selling skills that will dramatically improve your ability to make good transactions and hit sales targets.  


 Topics Covered


Preparing to sell
Lay the foundations for successful selling by following long-term principles and practices & by developing personal skills.

  

Practicing self-development
Keep ahead of the pack as you widen your horizons, improve your abilities, and gain self-confidence.

Dealing with customers
Familiarize yourself with the range of customer needs; identify motives and prospects, and targeting techniques.

  

Communicating effectively
Use communication techniques to motivate customers, steer discussions and maintain a customer centric style.

Making a successful sale
Military-style planning, negotiating skills, and strategic posturing to improve success rates.

  

Closing the deal
Five stages that you should lead your prospective customer through in sequence to maximize the chances of success.

Leading sales teams
Acquire skills to control and harmonize while motivating salespeople to maximize their contributions as a team.

 

Training your team
Broaden the knowledge of your sales teams in general business principles and practices to gain and retain customers.

Expected Outcomes


  • Develop selling strategies and develop goals for success.
  • Identify the traits of successful sales people and areas for development.
  • Understand your customers and why they purchase from you.
  • Improve your success rate by understanding the fundamental principles of the sales process.
  • Techniques to transition your audience from prospect to customer status, through to a business partnership.
  • Use techniques to improve your ability to present a solution and close the sale.

Core Learning and Development Competencies


This course has been designed to support the development of the following core competency areas identified to facilitate individual and organizational success:

  • Action orientated
  • Business acumen
  • Customer focus
  • Integrity and trust

Who Should Attend


  • Business Owners
  • Supervisors
  • Team Leaders
  • Sales Managers
  • Any person in the sales profession looking to update their essential selling skills and strengthen their knowledge of the customer engagement process.

To discuss in-house or customized training options. please phone 0803- 212- 4350, 0802- 691- 0990, 01- 840- 7116 or contact us online at info@skoptimalsolutions.com

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