Strategic Business in a Global World
The emergence of a global economy
The world economy is being reshaped by a process of change that offers enormous opportunities and substantial threats to many businesses. The term “global village” has never been more relevant, since when it was first coined more than 40 years ago, than today. It describes the practical reality of an ever more closely linked business world. In our electronically enabled environment, you can often base new business links and working relationships on virtual rather than face-to-face contact. Consequently, understanding globalization, its divers and implications is key to recognizing and responding to today’s new business pressures. Ignoring it is not an option in a world in which the opening of markets and easing of restrictions on foreign durect investment have hugely increased compatitive pressures.
Deciding to “go global”
Being a smal business is no excuse from going global! In fact, there has never been a better time for small and medium-sized firms to target foreing markets. They even have an advantage in that their small size makes them more able to change, innovate, and adapt quickly to meet changing market needs—crucial in a fast-moving competitive world. Your organization’s global potential will depend on its size and location, market, resources, innovation, and aspirations. You must also evaluate what in your existing company model and policies will translate across borders.
Ask yourself…what’s our game plan?
- What are we looking for?
—cost reductions?
—growth?
—new markets?
—new product potential?
- Need we go global?
- What will it cost?
- What skills will we need?
- Should we consider a merger, acquisition, or FDI?
- What are the management implications?
- What are the risks?
Our Solutions
Strategic business in a global world begins with strategic intelligence gathering and analysis of markets, competitors, technology, and performance. This module offers you a view of the history, driving forces, and challenges of this process. We offer information and advice that will help managers to understand and take practical steps to address the enormous and rapid changes that are taking place—changes that affect every aspect of business life from communication and location to sourcing, manufacturing, servicing, distribution, marketing, and human resources. Armed with this knowledge, you can more confidently pursue the many global opportunites opening up to you.
Expected Outcomes
- Develop an understanding of globalization and a strategic vision of your company’s place in a global economy
- Align your business processes, relationships, and strategic goals to make the most of local and global opportunities
- Develop a strategic plan for your global future
- Identify the phases of the change process and implement strategies to facilitate transition.
Who Should Attend
- Business Owners
- Senior Managers
- CEOs